Firearms sales are soaring

March 1st, 2012

Firearms sales are soaring as the National Rifle Association

convention commences Friday in Phoenix, Ariz. Jeff Reh, general

counsel for Beretta USA (the American arm of Italy-based gunmaker

Beretta International), told CNBC that his firm saw sales climb

66 percent in the first quarter – roughly beginning with the

inauguration of Pres. Barack Obama. “We’re still seeing an

unremitted level of increased orders on the handgun side and on

the rifle side,” Reh said. And the stockpiling seems to be

rippling out into related sales for equippers like Cabela’s [CAB

12.47 0.40 (+3.31%) ], famed for its range of sporting,

camping and hunting goods. “We are seeing a lot of first-time

Cabela’s customers,” said Randy Moeller, marketing manager for

the outdoorsmen’s company. “Probably for a number of reasons.”

Margaret Brennan reports from the NRA gathering. Watch the video

for her take on the business, including a growing female customer

base – and a marketing group called “Babes with Bullets TV.”>

The Second Amendment IS Homeland Security !